Sat.Jun 15, 2019

B2B Reads: Content Mediocrity, Wireframes, and the Sales Flywheel

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

The cracks within marketing leadership

Modern B2B

It’s no big secret that digital transformation is a big consideration for many marketing functions and those in marketing leadership positions. The pace of change and technology available to shape digital strategy within an organisation is pushing firmly at the heels of those leading the business. But when it comes to marketing, customer data and customer engagement, the question is: Who and how should digital change be lead, implemented and managed? The changemakers in marketing leadership.

The challenges of implementing digital change

Modern B2B

For digital leaders, implementing digital change across a business is a daunting task. Couple that with a siloed team, lack of support and understanding from key stakeholders, and learning about the process at the same time, it can be overwhelming. How to move forward. Digital change is not just about creating an overall vision and direction for digital within an organisation.

PR 40