Modern B2B

JUNE 15, 2019

It’s no big secret that digital transformation is a big consideration for many marketing functions and those in marketing leadership positions. The pace of change and technology available to shape digital strategy within an organisation is pushing firmly at the heels of those leading the business. But when it comes to marketing, customer data and customer engagement, the question is: Who and how should digital change be lead, implemented and managed?

Peer-to-peer 58

Peer-to-peer Work Management Marketing Management Paid Search Agency 58

Data Cleaning/CRM Appending

JUNE 15, 2019

Here an extract of the final sheet for this project- Sample Sheet We at BizProspex are wholly dedicated to providing total client-satisfaction. We strive hard to deliver the highest quality results in whatever we do. Rombii is surely one of our exciting past and on-going projects. As is the case with most of our […]. The post Case Study: Rombii appeared first on BizProspex.

Case Studies 40

Case Studies Case Study Studies Sample 40

Modern B2B

JUNE 15, 2019

For digital leaders, implementing digital change across a business is a daunting task. Couple that with a siloed team, lack of support and understanding from key stakeholders, and learning about the process at the same time, it can be overwhelming. How to move forward. Digital change is not just about creating an overall vision and direction for digital within an organisation.

Work Management 40

Work Management Marketing Management PR Paid Search Agency 40

Leadspace

JUNE 15, 2019

Customer segmentation is powerful because it allows marketers to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base. Inevitably, these messages are personalized and tailored, which results in a significantly higher number of conversions. But there is no one single way of segmenting customers that is clearly the best option.

Segmentation 74

Segmentation Lead Ranking Top of Funnel Demand Generation Agencies 74

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Heinz Marketing

JUNE 15, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Replacing The Sales Funnel With The Sales Flywheel. Should we be changing our current model?

Top of Funnel 78

Top of Funnel B2B Sales Account Based Marketing B2B 78