Leadspace

OCTOBER 30, 2016

If you’ve ever organized a conference, or any B2B marketing event, you’ll know ensuring a good turnout is a lot like managing a sales funnel. You need to publicize and market the event, then convince people to buy tickets or, if it’s free, to simply get their butts on seats. One fundamental difference for B2B marketing events is that, unlike a sales funnel, your event won’t typically end with attendees buying your product.

Marketing AI 80

Marketing AI Ideal Customer Profiles Lead Ranking Planning 80

B2B Marketing Directions

OCTOBER 30, 2016

Some providers of B2B predictive analytics solutions are describing the benefits of their technologies in rather effusive ways. Consider, for example, the following language in a content resource from a leading PA vendor: "Imagine a world where you can find buyers early in the sales cycle and predict who your next customer will be with 85% accuracy.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Brandfolder

OCTOBER 30, 2016

Happy Halloween! To all of our creatives and marketers out there — you made it! You’ve spent the last several weeks cramming ghosts and pumpkins into your email designs, [subject.

Creativity 40

Creativity Design Email Marketing Marketing 40

chiefmartech

OCTOBER 30, 2016

The following is a guest post by Sergio Maldonado , the founder and CEO of Sweetspot Intelligence. The above cartoon by Tom Fishburne was not part of the original article. I have seen the Emperor walking naked for too long, and I wish I could be that naive kid in the crowd. I do not believe in marketing “attribution”. Beyond the combined power of algorithms, data, software and professional know-how, the concept is — at its foundation — flawed.

Marketing Attribution 79

Marketing Attribution Paid Content Work Management Analytics 79

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Webinar Metrics

PureB2B

OCTOBER 30, 2016

Augmenting your original content through syndication , aggregation, and curation are crucial strategies marketers use to increase their target audience reach and boost demand generation. While these terms are so closely related that they’re often interchanged, it’s important to note that each is quite distinct. Content syndication is the process of promoting your content on third-party websites as full articles, snippets, links, or thumbnails.

Top of Funnel 62

Top of Funnel Brand Identity Branding Aggregators 62