Stride Offers a Next-Generation Customer Data Platform
Customer Experience Matrix
FEBRUARY 16, 2019
It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems.