Sat.Feb 16, 2019

Stride Offers a Next-Generation Customer Data Platform

Customer Experience Matrix

It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems.

B2B Reads: Humanity, the Cardinal Sin, and Getting Leads Unstuck

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 4 Ways Companies Can Bring Humanity Back to Business. Sales and marketing don’t have to be a numbers game, humans need connection. Thanks for the advice, Matt Singer. Influencer Study Puts Email Last In ROI.

Lead 65

No consistency and repetition. No position!

Messages that Matter

What happens when you aren’t using your position enough? By using it enough I mean consistently executing your position as the theme for all marketing communications. And repeating your position as much as possible in every marketing communication, and especially throughout your website. Many B2B software and technology marketers seem unaware of the critical role […]. Positioning

Tips on Choosing The Right Pens for The Right Occasion

Altitude Branding

Gifting a pen can indeed be a task. There are so many factors that you have to consider. Should you go for a ball pen or an ink pen? What color should you opt for? Would your gift match the personal style of the receiver? Likewise, there are so many things that you need to take care of.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

ABM Supports (But Doesn't Create) Better Sales-Marketing Alignment

B2B Marketing Directions

Some pundits contend that account-based marketing will create better alignment between marketing and sales. In reality, ABM can be a catalyst for improving sales-marketing alignment, but it won't cause such improved alignment to magically materialize.

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10 Reasons Why to Choose an Animated Explainer Video for Your Business Promotion

Altitude Branding

Animated explainer videos became a smart way to explain the words of businesses or brands, and in the long run, such videos are now an essential part of marketing. An animated explainer video is a good advertising tool, which save both money and time of businesses.

What Is PayPal Working Capital & How Could It Help Your Business?

Altitude Branding

Many businesses will need to seek additional funding at some point throughout their lifetime, whether it be to invest in their long-term growth, or simply to solve issues with cash-flow. But, with so many finance options out there, finding a funding option that best suits your business’ needs can at times feel overwhelming.