journeys 
GreenRope
SEPTEMBER 19, 2017
A journey into UX with a simple lesson. Chasing the mirage of “intuitive” -. By Lars Helgeson. I hate the word “intuitive.” ” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable.
GreenRope
SEPTEMBER 19, 2017
A journey into UX with a simple lesson. Chasing the mirage of “intuitive” -. By Lars Helgeson. I hate the word “intuitive.” ” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable.
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GreenRope
SEPTEMBER 19, 2017
A journey into UX with a simple lesson. Chasing the mirage of “intuitive” -. By Lars Helgeson. I hate the word “intuitive.” ” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable.
GreenRope
SEPTEMBER 19, 2017
A journey into UX with a simple lesson. Chasing the mirage of “intuitive” -. By Lars Helgeson. I hate the word “intuitive.” ” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? Create highly targeted segments to drive more contextual and personalized engagements.
GreenRope
SEPTEMBER 19, 2017
A journey into UX with a simple lesson. Chasing the mirage of “intuitive” -. By Lars Helgeson. I hate the word “intuitive.” ” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable.
GreenRope
SEPTEMBER 19, 2017
A journey into UX with a simple lesson. Chasing the mirage of “intuitive” -. By Lars Helgeson. I hate the word “intuitive.” ” It drives my left-brained mind crazy. Intuition isn’t a math problem, or a data structure. It is almost undefinable.
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That means B2B marketers miss out on 85% of a buyer’s journey! “B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
Advertiser: ZoomInfo
This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)
Advertiser: ZoomInfo
Key topics will include: Getting started: the "crawl" phase of ABM and its boundaries Unlocking the potential of the "run" phase and using the right strategy for scaling your efforts The essential components of an effective ABM tech stack within each stage Real-world insights from NetSPI's ABM journey with MarketingOS
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
How to add value for your customers throughout their entire journey. However, that shift brings new challenges in having product and marketing working together to think through habits, stickiness, messaging, and more. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. 47% of marketers said they have a database management strategy in place, but there is room for significant improvement.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.
Advertiser: ZoomInfo
Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel
Speaker: Jeff Davis, Founder, jd2 Consulting Group
This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. In today’s B2B business environment sales and marketing can no longer operate in silos. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.
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