Adobe Experience Cloud Blog

MARCH 5, 2018

The answer is a flexible approach to journey tracking with tools that measure forward progress of contacts and that allow you to compare journey status to campaign and communications impact. Comparing the time in stage, touches per stage, and types of interactions can reveal a world of knowledge about campaign contributions.

Top of Funnel 134

Top of Funnel Buyer's Journey Conversion Peer-to-peer 134

Content Marketing Institute

MARCH 5, 2018

Pro: When you go live on Instagram, your followers get a notification – a big boost compared to some of the other live channels. And, on Facebook, you have no control over advertising running next to your content. Instagram Stories. Like Facebook, you can co-broadcast your Instagram livestream – which means a bigger audience for both parties.

Broadcasting 105

Broadcasting Youtube Advertising Agencies Click Rate 105

Hubspot

MARCH 5, 2018

We decided to compare one of these non-native video posts with a native video almost identical in content. Although we had our hunches, we wanted to verify whether people actually prefer native content to non-native content. For a long time, HubSpot’s Facebook page consisted primarily of non-native video content and link posts.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

Content Standard

MARCH 5, 2018

Our email platforms include A/B testing features, our social media management software provides comparative analytics, but often this is where the creativity stops. Content optimization is a practice that marketers are primarily familiar with in relation to content distribution.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives.

Intent Data

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.

Linkedin

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Response Comparison Grid – a handy sheet that’s a framework for the searching company to compare side-by-side each of the prospective vendor responses. Vendors will complete the details, and return their answers to you within the allotted time.

RFP