Remove keyword
article thumbnail

Marketing in a New World (Part 1 of 5)

Bluetext

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). SEO vs. SEM: Choose Wisely. How can you tell whether to focus your marketing efforts on SEO or SEM? Use your main keywords in the beginning of the title tag of your page.

article thumbnail

Website Design: 7 Tips for Balancing SEO and UX

Bluetext

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). SEO vs. SEM: Choose Wisely. How can you tell whether to focus your marketing efforts on SEO or SEM? Use your main keywords in the beginning of the title tag of your page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalized Search: How to Optimize For Search Personalization

seo.co

As an example, when Hummingbird broke onto the scene in 2013 , it completely changed how Google “understood” search queries, shifting its focus on keywords to a semantic deciphering of user intent. Gamify your website for improved dwell time metrics. On one hand, search algorithms themselves are getting more and more complex.

article thumbnail

How QuanticMind’s Data Integrations Empower Peak PPC Performance

QuanticMind

Regardless of what the outcomes are, these key performance indicators, or KPIs, need to be brought into your SEM solution. This “capturing” of KPI data sources and customer journey data dwells in the world of Data Integrations, one of the most valuable opportunities to optimize paid search. . Wrapping up.

PPC 40
article thumbnail

Top 10 PPC Trends for 2020

Valasys

Aaron Levy, Group Director, SEM, Tinuiti, states the year 2020 as a year of automation refinement: “They want to make sure that us advertisers are set up for success, for growth and to devote our headspace to strategy rather than pushing buttons,”… “All aided by the help of great data.”

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. Since 98% of searchers choose a business on page 1 of Google, chances are you need to grab some search engine real estate around the keywords related to your business. . . #9.

article thumbnail

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM). ” SEM + SEO [PRESENTATION] by e-Strategy Trends.