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Branding Your SMB On a Budget

BenchmarkONE

As a small business owner, you don’t have tons of room in your marketing budget to hire an agency or freelancer that will help you establish your branding components. Create buyer personas so you can really zero in on your audience and their preferences, then use those personas to help drive an effective branding strategy.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. How Popular is Content Marketing? 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ).

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How to start your B2B e-commerce project: 10-step guide

Sana Commerce

Read on to see exactly what makes a successful e-commerce project plan, and what is the best way to start your e-commerce website. With the right plan and preparation, nothing stands in the way of a successful e-commerce website launch on time and on budget! How does it fit into my overall company strategy? B2B2C ), etc.

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. That way, you can get your CEOs on board with your go-to-market strategy. Second is Service Available Market.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content?

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How To Create Content For Different Personas

Atomic Reach

In a fragmented modern marketing environment, those audience’s motivations for your products or services can be diverse and elusive. Creating persona-based marketing language for landing pages, ad copy and customer content deliverables becomes essential in today’s media world to solve for this fractured audience.