Remove guerilla proposal
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The Road to Revenue, Part 2: Selling Expertise

Hinge Marketing

This isn’t guerilla promotion. Take, for example, the business of being a proposal house for government contractors. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes. It should be: Educational.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. Guerilla News Network. Crooks & Liars.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, they were just as unlikely to make time for PPI. Guerilla News Network. Crooks & Liars.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

When we fail (to win a proposal, to complete a project on time or on budget, to keep an important customer or employee etc.), Key decisions are made and key contracts won more often on a few well-spoken words than on a finely-crafted written report or proposal. Guerilla News Network. We dont know what we dont know. Colby Cosh.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Bottom of the funnel – The final “selection” stage of the marketing/sales funnel, where prospects are vetting potential firms, requesting a proposal, interviewing and selecting best option. Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Each persons files should be set up the way they would set up their personal filing cabinet if the documents were all hard-copy.