DivvyHQ

MAY 1, 2019

Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. For this reason, we content pros can’t allow psychographics or demographics to inform the content we plan.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

DivvyHQ

JULY 26, 2021

If you’ve decided to introduce webinars into your content marketing mix, one of the keys to success is creating an engaging presentation. But what are some techniques to keep your audience glued to their seats? Let’s take a look.

Webinar Metrics 100

Webinar Metrics Marketing Mix Content Marketing Planning 100

DivvyHQ

DECEMBER 12, 2017

In our recent Content Planning Research Report , a majority of respondents reported they are not measuring what we consider to be some of the most important content performance metrics. So can our content programs succeed if we don’t have a solid handle on content marketing measurement ? Content Amplification & Promotion Efforts.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

DivvyHQ

APRIL 5, 2017

What does this all mean for the future of content planning? While Joe Pulizzi is the Godfather of Content Marketing, Robert Rose is the King of Content Experience. And today, we turn to Robert for the straight dirt on the future of content planning. Q1: What’s the top content planning opportunity for marketers today?

Planning 40

Planning Content Enterprise Management Storytelling 40

DivvyHQ

AUGUST 16, 2017

But with channels diversifying, technology evolving, and consumers facing more options than ever, it’s getting harder for content marketers to get their content seen by their target audience. Challenge #1: We Don’t Have Enough Time to Sit Down and Plan Our Content. There is such a thing as a bad slow in marketing.

Planning 43

Planning Sales Qualified Leads Marketing Management Content 43

DivvyHQ

NOVEMBER 4, 2021

We've all heard it. People have the attention span of a goldfish." Uh.not really. The average Netflix subscriber watches 3.2 hours per day. Well, we're not Netflix," you might be thinking. Of course you're not, but that doesn't mean that we can't learn from some of the things Netflix does. Want more engaging content? Read on!

Content 100

Content Course Interactive Marketing Planning 100

DivvyHQ

OCTOBER 9, 2017

It should come as no surprise that at large legacy enterprise organizations, marketers looking to fast-track content programs can face big barriers. A great example of this theory in practice can be found in Carlos Abler , Leader of Content Marketing and Strategy at 3M, and all around content Jedi. Ever wondered why?

Enterprise Management 52

Enterprise Management Planning Content Cross-Selling 52

DivvyHQ

OCTOBER 25, 2018

For content marketing managers, this number may not seem like an exaggeration. A Day in the Life of a Content Marketing Manager. For a content marketing manager, everyday is the same, beginning with a nice cup of coffee and a leisurely stroll through emails. Dream a Better Content Marketing Future; Plan to Make It a Reality.

Work Management 51

Work Management CMS Development Planning Content Marketing 51

DivvyHQ

SEPTEMBER 20, 2017

No matter how fast we move, marketers can’t seem to keep up or catch a breath. With these changes, new marketing software options likewise continue to pop up, each promising to solve our marketing woes in a single click. Across other groups of respondents, budgets varied drastically. Marketers know they need tools.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Management Software 40

DivvyHQ

OCTOBER 30, 2017

Disruptive marketer. Okay it’s not the best joke, but comedy isn’t exactly what we do here at DivvyHQ. And every single person on the planet can connect with comedic storytelling on some level. In addition to lessons on comedy, he reveals step-by-step planning and strategy advice to fuel a successful content marketing strategy.

Planning 74

Planning Video Marketing Content Paid Search Agency 74

DivvyHQ

NOVEMBER 13, 2017

In fact, process is a real pain in the back side for most marketers. Our recent content planning research proves this, with 72% of the most effective marketers reporting they have a thoroughly documented content planning process. Ready to roll up your sleeves and dig into more content planning and strategy advice?

Video Marketing 71

Video Marketing Viral Marketing Planning Content 71

DivvyHQ

NOVEMBER 22, 2017

If you work in marketing, you likely get a dozen emails from software companies each week promising to solve your marketing problems with the flip of a switch. While wading into the world of software, tools, and digital resources can be overwhelming at the outset, there’s hope for building a just-right content marketing software stack.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40