The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Great – who are they?

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Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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RSS Press Lead Generation B2B Thought Leadership 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

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Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

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PR Lead Generation Rules Generation 120

markempa

JUNE 13, 2006

You can read the press release or listen to my podcast about it. Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. I had the pr.

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Lead Generation B2B Sales Generation Lead 120

markempa

MAY 13, 2007

Marketers are constantly reminded that more leads are needed.now! So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. We all want our ROI, and we want it now! So whos to blame?

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Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JUNE 14, 2006

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

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B2B Sales Lead Generation Lead Scoring Lead Ranking 120