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Top Key Benefits of Marketing Automation vs. Email Marketing

Stevens & Tate

It is a common misconception that marketing automation and email marketing are essentially the same thing. In email marketing, you build an email list and then start sending out emails to market your business. You get statistics back showing how many people opened the email and which ones clicked through to your offer.

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How ABM Maturity and B2B Sales Revenue are Intertwined

Valasys

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. What does ABM stand for in B2B Sales and Marketing?

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How a Website Redesign Can Keep You Competitive in 2021

Stevens & Tate

You could say it’s taken on even greater importance during COVID-19 when people have more time to spend online than ever before. After all, how can you create relevant content if you don’t know who you’re creating it for? As such, before embarking on a website redesign, be sure to re-evaluate your buyer personas.

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Direct Mail Automation Webinar Recap

GreenRope

Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline.

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Direct Mail Automation Webinar Recap

GreenRope

Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline.

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Direct Mail Automation Webinar Recap

GreenRope

Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline.

article thumbnail

Direct Mail Automation Webinar Recap

GreenRope

Print marketing is making a comeback in a big way and we will see it grow and develop in 2018. Some may think that direct mail peaked years ago, but this conversation convinced at those naysayers otherwise, while convincing the rest of us marketers why we MUST bridge the gap between online and offline.