Direct Response Coach

JUNE 21, 2015

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A

SIC 100

SIC Research Business Email Marketing 100

Biznology

FEBRUARY 9, 2016

We then get into a conversation about the issues of developing a lead generation campaign, and it becomes painfully apparent that few know the basics of how to develop a campaign that has even a small chance to generate leads. . If you’re an experienced B2B direct marketer, this is probably not for you.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? In practice, however, achieving a true, closed-loop demand generation engine requires a high degree of planning and experience.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Learn more about building your ideal customer profile in this article: “ Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile.”

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40