all-in-one 
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. the experts told us, and, if you’re sending to the wrong people, it’s all for nought. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed.
The Point
JUNE 26, 2013
From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. First, let’s talk about “optimal” attendance.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
NOVEMBER 9, 2011
In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA).
Zoominfo
FEBRUARY 25, 2021
Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. What is a Lead?
Zoominfo
OCTOBER 13, 2021
On average, orders almost doubled. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” The results?
Zoominfo
FEBRUARY 25, 2021
Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. What is a Lead?
Champion Communications
OCTOBER 12, 2021
Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Don’t come in as a generalist.”.
Expert insights. Personalized for you.
351 
Let's personalize your content