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Pam Didner
SEPTEMBER 16, 2020
The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. VP of Marketing or CMO. Social Media.
Oktopost
JULY 15, 2020
Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.
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Adobe Experience Cloud Blog
NOVEMBER 2, 2011
by Fiona Sexton This week, I attended eConsultancy’s FUNNEL exhibition in London. FUNNEL is organized around the four disciplines of revenue marketing: attract, engage, nurture and convert. So fellow marketers, here are some gems I picked up from today’s tracks that I’d like to share with you: Attract.
Varicent
OCTOBER 26, 2017
CrowdRiff is a visual marketing platform - we automate the process of sourcing, organizing, and using visuals across a brand's marketing channels. We work primarily with digital marketing teams in the travel and tourism sector. Without a go-to-market strategy, Marketing turns into a hot mess of ad hoc tactics.".
Heinz Marketing
FEBRUARY 19, 2018
By Matt Heinz, President of Heinz Marketing. If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. You’re heavily involved in the entire Funnel Media Radio Network.
Online Marketing Institute
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.
B2B Digital Marketer
OCTOBER 5, 2020
B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. Memorable Quotes.
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