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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Our experts are happy to share our understanding of the market with you, free of charge. A/B and multivariate testing tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Talk to an expert. Content analytics tools. SEO analytics tools.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Both are part of the Google Marketing Platform. Also, it works if you have a small business without the marketing budget to pay for a tool. Google Optimize homepage ( source ). Convert does it. Such as: 1.