QuanticMind

NOVEMBER 9, 2017

SEM for B2B is a different space than consumer marketing. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

QuanticMind

NOVEMBER 6, 2018

It may come as no surprise, then, that the majority of industries and market segments have found and are continuing to find ways to leverage that data to their advantage — into conversions, higher ROI and ultimately profit. The advertising industry is no exception. IoT and the Intersection of Online Advertising.

Advertisements 45

Advertisements Advertising Funnel Advertising Mobile Advertising 45

BenchmarkONE

JANUARY 5, 2021

And like it or not, that includes being a marketing strategist. Whatever marketing and sales setbacks you experienced or small business mistakes you made, you’re ready to wipe the slate clean and focus on bigger and better goals to follow through with. Here’s the good news: you can absolutely turn things around this year.

Small Business Marketing 81

Small Business Marketing Planning Sales Qualified Leads Business 81

QuanticMind

NOVEMBER 6, 2018

It may come as no surprise, then, that the majority of industries and market segments have found and are continuing to find ways to leverage that data to their advantage — into conversions, higher ROI and ultimately profit. The advertising industry is no exception. IoT and the Intersection of Online Advertising.

Advertisements 40

Advertisements Advertising Funnel Advertising Mobile Advertising 40

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Anyword

MARCH 11, 2020

You have to own your audience for any long term planning of your revenue streams. Armed with this knowledge, the editorial team can focus more on topics that foster long-term engagement. Advertising revenue has always been an integral part of a publisher’s revenue mix, but as the market evolves, it too needs to change.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.

Marketing Budget 90

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 90