Martech

NOVEMBER 11, 2022

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. Processing. B2C digital marketing strategies. Whereas, B2C transactions are often instantaneous or close to it.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. That being said, how much space is there for dominant CDP platforms? I’m talking about more fundamental change.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120