“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti
Buzz Marketing for Technology
SEPTEMBER 17, 2008
The problem is hindsight bias is not a repeatable event in the future. Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story.
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