Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Hubspot

FEBRUARY 22, 2017

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. 6 Seemingly Harmless Proposal Mistakes. Having an RFP from a new prospect show up unsolicited in your inbox can elicit a giddy response. 2) You take the RFP at face value. Hallelujah.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

Hinge Marketing

APRIL 15, 2015

The professional services industry is a big, wide world and the marketing and branding firms that serve it run the gamut. They will probably have case studies featuring projects similar to the ones you have in mind. Keep in mind that more than one call is usually necessary to get to a proposal. Check References.

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Hubspot

FEBRUARY 8, 2023

A recent Salesforce study found that AI is one of the top sales tools considered significantly more valuable in 2022 compared to 2019. Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Take responding to RFPs (Request for Proposals) as an example. AI-powered suggestions.

Marketing AI 78

Marketing AI RFP Work Management Marketing Management 78

Hinge Marketing

JULY 18, 2019

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Circle Studio

OCTOBER 19, 2017

While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought leadership content as a B2B marketing and sales tool. Thought leadership content drives the middle of the marketing funnel. Insightful content can earn new RFP opportunities.

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Top of Funnel RFP 79

Buzz Marketing for Technology

JUNE 27, 2008

Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. In the next section we describe our methods and study design, including approach, tools, study participants, and procedures followed.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100