NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Directive Agency

FEBRUARY 28, 2022

Are you able to clarify pricing? Directly upload your TAM to your advertising platforms. A great exercise here is focusing on your differentiators. Make sure you’re utilizing Offline Conversion Tracking so you can see what keywords are driving things further down the funnel (SQLs, Opps, and Revenue). Upload your TAM.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

The Lead Agency

JULY 22, 2019

As such, B2B purchases are typically more heavily considered, with pre-determined functional requirements that have to be met. This means that competitive pricing, on-time delivery and customer support are critically important for B2B businesses to get right. Differentiation. Put simply, the stakes are higher for B2B buyers.

Branding 69

Branding Brand Identity B2B Paid Search Agency 69

Directive Agency

MAY 20, 2020

Create a funnel-based remarketing campaign and provide your audience with the next piece of content to excel their journey down the funnel and to the next lead stage. Test out each platform to determine which allows you to advertise at scale and generated the most revenue. Let’s build out a scenario. Our recommendation?

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. 3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. This will keep your products in a similar price range.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40