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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. Image Source: Inc.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet?

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

The rise of accessible artificial intelligence (AI) solutions has revolutionized how we work. Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. Let’s find out.

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Top 6 Session Picks at INBOUND 2023

SmartBug Media

And the topics are vast, including AI, remote culture, gender equity, and new approaches to RevOps and customer success. What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? Cracking the Customer Code (With AI) What’s it about? Seems like a lot, right? Who will benefit? Why is it important?

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce Marketing Cloud

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Being an SMB has its challenges.

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3 Reasons Why Customer 360 Is a Game-Changer for Small Businesses

Salesforce Marketing Cloud

As a small and medium business (SMB) leader with limited budgets and resources, you may feel pressure to keep up. Built on our trusted Einstein 1 Platform, a single, comprehensive platform that unifies your data, AI, CRM, development, and security in one platform so you can find the fastest path to value.