Only B2B
APRIL 3, 2024
Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. billion (Polaris).
The Point
APRIL 22, 2020
the original download) and offer additional content of relevance, including (but not exclusively) CTAS such as demos, case studies or analyst reports that might demonstrate intent. . * 2-3 additional emails sent in quick succession (say, over a period of 3-14 days) that, again, acknowledge the context for the email (i.e.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Engine
JUNE 30, 2016
Marketing and sales leaders read the white papers and attend to the webinars about alignment, and so they get in a conference room, establish the same vocabulary and service level agreements. If someone has downloaded your white paper, that simply means that they are interested in that topic.
Anteriad
JANUARY 3, 2023
Quite simply, intent data zeroes in on the signals that indicate a person is in the market for your particular product or service. It provides targeting for users who have demonstrated intent through actions like product searches, website visits, white paper downloads and more.
Rev
FEBRUARY 28, 2023
For example, intent data can overemphasize “window shoppers,” lookie-loos who are only checking things out because they cost little to nothing. Sure, a prospect downloaded a white paper or attended a webinar in exchange for a live email address, but those actions could be lightweight indicators of actual readiness.
Outreach
JUNE 4, 2019
These actions demonstrate interest but not all active users end up as inbound leads. Lead Development Reps (LDRs) or Market Development Reps (MDRs) are sales reps who fully support inbound operations by initiating contact with prospects essentially raise their hand to be contacted.
Content Standard
AUGUST 31, 2021
A Read Related Content CTA is perfect for this purpose, conveniently introducing prospects to content directly relevant to a topic in which they have already demonstrated interest. Read Related Content Brand marketers know they have to keep their audiences engaged, and sticky websites drive increased conversions.
Expert insights. Personalized for you.
71 
Let's personalize your content