Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. 74% of B2B marketers say they are seeing customers taking more control over the buying process. Here’s a guide on how to do that.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. The major problem is that most visitors will never come back to your website to complete the sale. Context in the marketing funnel. The solution is digital ad retargeting. What is Retargeting?

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Content4Demand

APRIL 2, 2020

That story doesn’t end with the event; it brings the story together and requires strategic follow-up to share the content and move prospects forward in closing a sale. What action on their part should earn a hand-off to sales? Invite sales to the party. But it really depends on the type of event you’re hosting.

Planning 52

Planning Top of Funnel Digital Marketing Funnels Peer-to-peer 52

Televerde

NOVEMBER 14, 2019

This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Today’s enterprise-grade marketing platforms allow you to automate outreach, depending on persona, funnel stage, account actions, and many other triggers. Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Terminus

APRIL 26, 2022

Have your team put on their thinking caps to come up with a holiday or a cultural touchpoint or a topical event that you want to lean into. Intent is critical for preventing churn. And to know that’s happening, it’s key to bring together marketing, sales, and customer support to create a list of competitive intent keywords.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26