Do Psychographics work in B2B Marketing & Sales?
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. “Continue to surprise those who would put you in a neat demographic.