article thumbnail

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing.

article thumbnail

Evolution of the 4 P’s of Marketing: Say Hello to the New Marketing Mix

Directive Agency

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Proven B2B Marketing Strategies for 2024

sagefrog

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

article thumbnail

The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

This could be achieved through incentives like discounts, customized demos, or free consultations. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Optimize every interaction with value-adds and responsiveness.

Planning 240
article thumbnail

The 4 Cs of Social Media

Marketing Insider Group

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. And something that is often overlooked: simply sharing the valuable content of others.

article thumbnail

The New Marketing Accountability

Marketing Insider Group

This also brings marketers into the dicussion around real value created for the organization. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer.

article thumbnail

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Adobe Experience Cloud Blog

Videos - While I agree posting videos to Youtube is an important part of your B2B marketing mix, the power of placing videos near product descriptions and product recommendations can be powerful. Check out my 5 minute video on making the best use of LinkedIn Company Pages- Products and Services tab.