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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

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Why Automation Is the Key To Improving Your Email Workflow

Salesforce Marketing Cloud

Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress. Download the guide What is an email workflow in marketing?

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13 Proven Marketing Automation Workflow Examples

Optinmonster

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. Marketing automation also gives your customers a consistent experience which boosts your brand’s reputation.

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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. It is inferred from various signals such as online search behavior, engagement with marketing materials, and interactions with sales representatives.

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

Request examples of successful targeting across various sectors It’s essential to be clear about the type of leads required. Specify whether you’re seeking sales inquiries, content downloads, event sign-ups, demo requests, or other specific outcomes to define the end goal effectively.

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How to Reset HubSpot Lifecycle Stage After ‘X’ Amount of Time

SmartBug Media

When you design a lead management process at your organization, best practice is to include service level agreements (SLAs) between marketing, sales, and business development to clearly establish expectations. One of the line items you may want to include in that SLA is how long a lead can sit in each stage of your funnel.