The ROI Guy

JANUARY 8, 2013

before economic conditions in Europe and US uncertainty stymied expected technology spending increases. As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth.

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The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Sometimes you don’t want to be right, and this is one of those times. by mid-year).

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Convince & Convert

DECEMBER 7, 2023

You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with every corner of your audience. The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. By the end, you won’t just be another brand.

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Hubspot

NOVEMBER 4, 2016

That’s some seriously effective storytelling, and if you want to craft a killer story, no matter what the content format, you have to do great research. They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy.

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Biznology

SEPTEMBER 13, 2021

With on-demand availability of computer system resources, especially data storage and computing power typically requiring no direct active management by the user, the Cloud has become a game changer. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

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Heinz Marketing

JULY 30, 2018

This episode is entitled, “ Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram “ Chandar manages all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy. Marketing begins with storytelling,” he said. “It

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The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels. Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for 2014, down over 34% from the 3.2% for the year.

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