Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

6sense

AUGUST 29, 2021

We live in an on-demand world. So in order to create a customer-centric experience for our prospects, the tools and technologies we use must inform and support all aspects of the sales process. With intent data in hand, you can identify your in-market prospects – the ones who are currently looking for a solution.

Intent Data 48

Intent Data Sales Management Ideal Customer Profiles Intent 48

Aberdeen

JULY 3, 2019

When brand awareness is coming from the wrong people, you risk wasting marketing resources on an audience that will never make a purchase. Intent data is your key to identifying the total active demand for your products and services. Low Engagement with Digital Advertising.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

SalesIntel

JUNE 28, 2022

According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. This is not new, but in fact a growing trend.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

6sense

MAY 10, 2017

There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Aberdeen

JUNE 25, 2019

When we talk about B2B purchase intent , it’s often in the context of capturing total active demand. We should be thinking about searchers and prospects as one and the same—because in B2B, they are. And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent.

Intent Data 40

Intent Data Top of Funnel Intent SEO 40

Aberdeen

JANUARY 16, 2019

billion hyper-personalized dynamic homepages are waiting to be churned out of your Live Enrichment Infrastructure and presented to your in-market prospects when they hit your organization’s webpage. It is the most accurate way to predict who is currently in-market and what technologies they’re considering.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Aberdeen

JANUARY 16, 2019

billion hyper-personalized dynamic homepages are waiting to be churned out of your Live Enrichment Infrastructure and presented to your in-market prospects when they hit your organization’s webpage. It is the most accurate way to predict who is currently in-market, and what technologies they’re considering.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Hubspot

MARCH 12, 2018

Not only do they know how your prospect buys things -- they can make introductions. Hey [Prospect], Your commercial real estate broker, [name], suggested I reach out to you. Someone in your organization had told them conference room booking is a real challenge. So, write about your daily experiences helping prospects.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

The Marketing Blender

OCTOBER 7, 2021

A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Then, it’s time to build a strategy for delivering this brand to your market. B2B marketing focuses on reaching and influencing decision-makers within organizations.

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

Aberdeen

SEPTEMBER 30, 2019

Produce a steady supply of organic traffic from search engines. While business leaders want more data from marketers, tracking KPIs just for the sake of having numbers isn’t what will increase buy-in. This comes down to identifying total active demand before kicking off any campaign. You’re Trying to Boil the Ocean.

Intent Data 40

Intent Data Intent Brand Identity Branding 40

Aberdeen

SEPTEMBER 30, 2019

Produce a steady supply of organic traffic from search engines. While business leaders want more data from marketers, tracking KPIs just for the sake of having numbers isn’t what will increase buy-in. This comes down to identifying total active demand before kicking off any campaign. You’re Trying to Boil the Ocean.

Intent Data 40

Intent Data Intent Brand Identity Branding 40

NetLine

DECEMBER 12, 2018

Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. As our awesome customers know, we solicit for, and review, feedback constantly. Announcing NetLine’s Full Funnel Acceleration.

Top of Funnel 45

Top of Funnel Demand Generation Agencies Sales Qualified Leads Marketing Funnels 45