The Point

APRIL 26, 2018

In a world where demand generation , and marketing in general, is more data-driven than ever, one of the hottest topics in B2B circles is intent data. How should the average B2B marketer be looking to leverage intent data in their demand generation mix? We make a very concerted effort at Bombora to dispel that theory.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Smashmouth Marketing

MARCH 19, 2009

Poker, for math geeks, is more of a science than a game, a gamble or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? It's good to know our value of a lead at all stages in the funnel. Tags: poker demand marketing sales math. Obvious and logical.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. So how does this apply to lead gen/demand gen? What is Lead Equity? It's good to know our value of a lead at all stages in the funnel. This measure makes for a nice KPI to add to your reports. Obvious and logical.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Strategic-IC

MARCH 3, 2020

So back 20 odd years ago, when we were almost ahead of the game on ethics and data governance. So back 20 odd years ago, when we were almost ahead of the game on ethics and data governance. [DM] So we kind of handle all aspects of marketing from Demand Gen, ABM, through to PR, content, thought leadership.

CMO 14

CMO Account Based Marketing ABM Demand Generation Agencies 14

nDash

SEPTEMBER 17, 2020

Five or ten years ago, that kind of consistency would help you win the content marketing game. Throw some eBook downloads and content upgrades in the mix and you’d be generating all kinds of inbound leads. You get dozens of pieces of content from one major effort—and all of it is designed to promote the gated lead-gen piece.

Top of Funnel 52

Top of Funnel B2B Advertising Mediums Content 52

B2B Digital Marketer

MARCH 25, 2021

Jeff Coyle (05:35): Um, my background I’ve been in the content strategy search engine optimization, lead gen AB multi-variant testing, anything that involves going putting traffic through a website for about 21 years, uh, worked, uh, I went to Georgia tech for computer science. Are you predictively lead scoring?

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. The trick is to know how to improve.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40