Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales.

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DealSignal

NOVEMBER 1, 2022

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals. Evaluating B2B data providers?

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Aberdeen

MAY 8, 2019

Companies that are in-market to buy your products aren’t considering your brand. Content fails to generate sales conversations. Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage.

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Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

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Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. Creating focused account lists is made more accessible.

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TrustRadius Marketing

OCTOBER 3, 2022

But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . The good news is that marketers realize intent data’s importance. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

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Aberdeen

OCTOBER 9, 2019

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies. That’s where predictive insights and intent data come into play.

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DealSignal

MAY 3, 2021

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Intent data allows you to identify and target these specific folks, almost in real-time. B2B intent data is a collected set of those signals. Signs of buyer intent.

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Aberdeen

JANUARY 24, 2019

In the video, Trip Kucera , then-VP of Client Strategy at Harte Hanks Data & Content Solutions, said, “Now, the challenge is, what is ‘signal’? Target messages at targeted buyer intent signalers. Back in 2014, marketers were hip to the power of predictive. I will not dispute that.

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NetLine

DECEMBER 20, 2022

Marketers have always been obsessed with volume. It’s logical, of course—they’re simply trying to improve their odds of generating a conversion. . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months.

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Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. As a result, savvy marketers can engage this account with relevant marketing content and advertising.

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Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. Read on to learn everything you need to know to become an ABM wiz in no time. What Is Account-Based Marketing?

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Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

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PureB2B

APRIL 19, 2022

B2B intent data aims to help businesses provide such experiences by aligning their marketing efforts with the prospect’s current objectives. However, intent marketing isn’t without its challenges. In this post, we’ll explore the challenges B2B companies face when optimizing intent data and how to overcome them.

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SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. What Are Some of the Best Sales Intelligence Tools In the Market? What Are Sales Intelligence Tools?

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The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization. Conclusion 1.

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Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation.

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Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase.

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