PureB2B
MARCH 23, 2021
In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. The word is an amalgamation of two words: “web” and “seminar,” which perfectly illustrates using the web as a means of transmitting seminars virtually. What is a Webinar Exactly?
PureB2B
MARCH 23, 2021
In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. The word is an amalgamation of two words: “web” and “seminar”, which perfectly illustrates using the web as a means of transmitting seminars virtually. What is a Webinar Exactly?
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Marketing Insider Group
JANUARY 6, 2020
Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques.
Adobe Experience Cloud Blog
JULY 18, 2012
Make sure that you are using a marketing automation platform with advanced analytics capabilities. Let your marketing automation platform do the heavy lifting for you as you push out your content. These capabilities will help you analyze flow, conversion, and velocity metrics from stage to stage.
Online Marketing Institute
NOVEMBER 28, 2012
Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. 32 percent use social media as an outbound marketing channel for demand generation.
Adobe Experience Cloud Blog
DECEMBER 11, 2015
Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! They are visual, fun to take, and can be a great lead generation tool. Our first example comes from Steinberg Architects, a service company for architectural design.
Customer Experience Matrix
JULY 29, 2009
Summary: Helmsman Marketing offers turnkey marketing campaigns for small business. It's a great way to meet their needs, but probably not the model that will ultimately prevail in small business marketing automation. They all seem to think this market is under-served and therefore open for them to dominate.
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