Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. With the average person having 8.5

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

PureB2B

JUNE 21, 2022

Before we delve into the drawbacks or benefits of either approach, and how a database of people that have opted-in to receive information about your products and services results in better leads, let’s define our terms. What is interruption marketing? Interruption marketing is a traditional type of promotion. Know the prospects.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Inbox Insight

SEPTEMBER 10, 2021

Insight that reveals key challenges faced by your target buyers will help you understand how to tailor your content strategy and USPs to demonstrate how your content, product or services will overcome these problems. After all, creating value in the eye of your potential buyers is what your content strategy is all about.

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Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. The data in this article comes from our own research panel of senior professionals, all with informed consent. But this data is often hard to come by….

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

TrustRadius Marketing

OCTOBER 3, 2022

Many potential customers, including some who are already in-market for a product or service, won’t appear in first-party data sets before having an experience with that brand. Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

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Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

PureB2B

MAY 30, 2022

On top of the mentally demanding work, SDRs also handle a ton of administrative tasks, manual research, and other non-selling activities. Services like DemandScience Intelligence can provide SDRs with millions of contacts, including key business decision-makers and potential buyers that match your ICP.

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Ideal Customer Profiles Top of Funnel Product Work Management 48

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. This very reason is why white papers and ebooks perform so well.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Gain insight into buyers’ topics of interest and uncover competitive situations. Eliminate time-wasting manual research and data entry drudgery.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Directive Agency

JULY 23, 2020

This differs from business-to-consumer (B2C) advertising, which refers to advertisements that are created to market a product or service to general consumers. Key insight: Top-of-funnel campaigns generate demand for your business, as well as other businesses that offer similar solutions.

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Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Sword and the Script | B2B

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. This year, we saw in-house teams get downsized and agency budgets get reduced. Authentically connecting with customers on the problems your product or service is solving.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Inbox Insight

NOVEMBER 30, 2021

Who do they trust when undertaking their B2B research? We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. Check out this easy-to-digest infographic for the latest B2B market research right at your fingertips….

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

Inbox Insight

JUNE 30, 2023

As a result, you’re able to resonate with your in-market buyers’ pain points and be ready to intercept with your solutions. Take a look at our Targeted Demand Generation: The Bridge to Account-Based Marketing content hub for an example of this at play.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Heinz Marketing

JULY 9, 2021

Features/functionality: Different service levels; Self-Service, Full-Service Management, or Advanced Solutions. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Email marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

PureB2B

DECEMBER 19, 2020

We access over 125 million in-market buyers , across various segments and industries to gain a growing knowledge of trends and challenges in any given space. At the same time, PurePredict analyzes our research backed audience of in-market buyers in order to gain a full scope of information on their activity and purchase trends.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

We access over 125 million in-market buyers , across various segments and industries to gain a growing knowledge of trends and challenges in any given space. At the same time, PurePredict analyzes our research backed audience of in-market buyers in order to gain a full scope of information on their activity and purchase trends.

Intent 62

Intent Analytics Work Management Marketing Management 62

Inbox Insight

NOVEMBER 30, 2023

As B2B marketing professionals across the globe turn to data to inform their approach moving into a new year, we reveal 24 key insights that have shaped B2B buyer behavior across 10 key Tech Categories. What’s been successfully captivating the attention of B2B buyers in your market? from 2023 to 2030.

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Marketing Automation Services Marketing Attribution B2B Budget Programs 80