Remove measurement
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7 Signs Your Manufacturing Company Should Hire a Marketing Agency

SmartBug Media

When marketing isn’t your area of expertise, creating and executing marketing strategies geared toward your manufacturing company can seem overwhelming. Marketing is an expansive and ever-evolving subject, encompassing content marketing , email marketing, database marketing, and so much more.

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15 B2B Marketing Books You Need to Read

Directive Agency

Your social media presence is one of the most important parts of your marketing strategy, which is why Dave Kerpen’s book focuses heavily on creating a “likeable” social media presence. The Fundamentals of Business to Business Sales and Marketing by John M.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I absolutely agree that we need to build deep consumer social profiles that enable us, as marketers, to determine how to approach, target and engage individuals and walk them through the customer life cycle and trust cycle.

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Social Pros 27 – Jeremiah Owyang and Rebecca Lieb

Convince & Convert

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Our friends at Janrain , all kinds of interesting social signing and social media database marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How does that play into your influencer measurement or is that another category? Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. Curious how you measure the success of these targeting efforts? If so how do you measure it?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Subscribe in a reader Subscribe via email Search this blog Categories Advertising Agencies APAC Australia B2B Marketing Being An Analyst Brand marketing Christines Posts Cliffs Posts Commerce Consumer Forum Consumer Marketing Forum EMEA Content moderation Database marketing Daves Posts Email marketing Emily Riley ERP (Enterprise Resource Planning) (..)

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Every strategy is intentional, every purpose is measured.