Zoominfo

SEPTEMBER 7, 2022

The telecommunications and mass media company revamped its lead routing process from end to end, saving sales teams days and days of wasted effort. “We We cut our lead routing time from three days to less than a minute,” says Matt Kromer, a marketing operations manager at Spectrum. This has immensely cut down our sales cycle time.”

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Rev

FEBRUARY 15, 2023

CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. Set revenue targets based on data and analysis, not just gut feelings or guesses. Implement the use of a unified platform (e.g.,

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

The Point

DECEMBER 15, 2020

Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. The precise amount of time before suspending or removing non-responsive leads can vary based on a company’s sales cycle, brand awareness, list source, or frequency of contact.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. A slower sales cycle.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

DealSignal

APRIL 3, 2023

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. Businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52