SalesIntel

OCTOBER 5, 2023

Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. What is a soft bounce?

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Zoominfo

APRIL 17, 2018

Email hygiene is a crucial, yet often overlooked, element of email marketing. A company’s email sender reputation is a key factor in the deliverability of campaigns. Double opt-in : After sign-up, send the person an email to confirm that the email provided is active and accurate. Don’t make it difficult to unsubscribe.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

NOVEMBER 27, 2018

In fact, one study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17% ( source ). Myth #2: Opt-outs are a major cause for concern. But the truth is, opt-outs can actually help you create a cleaner email list. Myth #1: Short subject lines are always better.

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Email Marketing CAN-SPAM Opt-out Click Rate 100