Marketing Insider Group
JULY 13, 2010
As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. You are most certainly not the only one.
Marketing Insider Group
JUNE 24, 2010
With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing.
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Marketing Insider Group
JULY 15, 2010
People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. I concluded with a discussion of the tactics to consider in future demand generation efforts.
Marketing Insider Group
DECEMBER 14, 2010
It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy.
Marketing Insider Group
DECEMBER 9, 2010
Sometimes the question comes from sincerely curious colleagues and peers who also want to grow their connections and interact with our increasingly social world… Other times it comes with that oh-so-subtle implication that I’m a slacker spending my day on Facebook, status updating about the loud talkers and bad dressers in the office.
Marketing Insider Group
MAY 3, 2010
I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. As a B2B Marketer, I feel strongly that we (simply) help companies do 2 things: Get Customers Keep Customers Sometimes we do this in a more creative way and sometimes we do this in a very scientific way. To introduce myself.
Marketing Insider Group
MAY 3, 2010
I am a B2B marketer because I think our job can be made simpler if we simply focus on the customer. As a B2B Marketer, I feel strongly that we (simply) help companies do 2 things: Get Customers Keep Customers Sometimes we do this in a more creative way and sometimes we do this in a very scientific way. To introduce myself.
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