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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. These are software or platforms designed for the collection, processing, analysis, and visualization of data. Google Analytics Google Analytics is a free web analytics service. workbooks.

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Top 9 Data Analytics Tools for Smarter Marketing Decisions

Outgrow

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. These are software or platforms designed for the collection, processing, analysis, and visualization of data. Google Analytics Google Analytics is a free web analytics service. workbooks.

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module. Combine Customer Journey Analysis with A/B Testing. Whilst A/B testing can be highly effective, it is not always enough to get a true idea of what your customers need or want.

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Top 5 AI Marketing Tools

Anyword

The technology also includes options for Continuous Optimization, which automates optimized copy placement, and for a Custom Mode that can mimic the style of any copy and apply it to the text that you want to create. There are a large number of applications for chatbots, including sales, customer service, and even as a virtual friend.

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Tips and Tools For Improving Your Website UX

SmartBug Media

UX best practices promote improving the quality of the users’ interactions with and perceptions of your product or service, and there are many things you can do to improve the UX of your website, such as: utilize white space effectively. Lucky Orange offers a full suite of services to give you the big picture of your website UX.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. In this section, we’ll cover books that get into the deeper aspects of marketing, such as customer loyalty, data-driven marketing, and AI marketing.

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Customer Engagement Software for Small Businesses

TrustRadius Marketing

Engagement is an indispensable step in the customer lifecycle. Businesses of all sizes need to engage customers on a wide scale to meet their business goals. Whether you’re a local business or a tech startup looking to grow, customer engagement will help you attract customers and keep them around.