Convert

NOVEMBER 19, 2020

Visualize how your audience navigates your site using Contentsquare’s ‘customer journey analysis’ module. Combine Customer Journey Analysis with A/B Testing. Whilst A/B testing can be highly effective, it is not always enough to get a true idea of what your customers need or want.

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Martech Advisor

MARCH 30, 2020

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. In this section, we’ll cover books that get into the deeper aspects of marketing, such as customer loyalty, data-driven marketing, and AI marketing.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

TrustRadius Marketing

SEPTEMBER 20, 2022

Engagement is an indispensable step in the customer lifecycle. Businesses of all sizes need to engage customers on a wide scale to meet their business goals. Whether you’re a local business or a tech startup looking to grow, customer engagement will help you attract customers and keep them around.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Convert

JANUARY 17, 2022

If your first marketing efforts failed to bring customers, would you stop trying? And at the end of the day, you will be onboarding customers who aren’t properly qualified and pose a high churn threat Trina Moitra, Head of Marketing at Convert. This comprehensive strategy is called customer experience optimization (CXO).

Top of Funnel 52

Top of Funnel Lead Ranking Multivariate analysis Marketing Funnels 52

SnapApp

DECEMBER 12, 2017

Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Chatbots will become a primary channel for lead and customer education. Ann Handley. MarketingProfs | Chief Content Officer. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103