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How to Create an Effective Social Media Content Strategy

Valasys

An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions. Use social tools to communicate with your customers.

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The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II

MLT Creative

In terms of numbers, Buzzgain can increase customer conversion by 45 percent, and reduce the sales cycle by 15 percent. Buzzgain’s services are split into four sections – public relations, customer service, sales and marketing – and it’s available in a 15-day free trial. primary elections.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. 4) Customer Success Stories/Case Studies.

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Think Narrow and Harness the Power of UnPopular

Convince & Convert

The publisher is absolutely stoked about digital sales. Hardcover sales are going fantastically. Jay: And when you talk about branding and brand personality, I think it’s oftentimes easier for smaller businesses to do that well anyway because you’re closer to the customer. How’s the book doing?

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. He ran into a problem—when sales didn’t work well—and it was very hard to understand why. About 20% were solo founders.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Find your most talkative customers. Create a custom audience on Facebook.

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales.