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How to Cultivate a Data-Driven Marketing Team

Hubspot

11 Tips to Help You Cultivate a Data-Driven Marketing Team. Believe us, as a data-driven marketing team, we know there really is no shortage of metrics you can track — just check out this introductory marketing analytics ebook for some great ideas to get you started. Put the right analytics in place. Establish data benchmarks.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

In exchange for lending our time and personal networks to the Super Bowl cause, the host committee plied us with a laptop bag , a Super Scarf , a beanie hat, a time-specific ticket to the NFL experience, a ticket to NFL media day and the “right” to use the #social46 hashtag (which of course anyone could use if they want to do so).

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

It fuels our whole marketing strategy, after all! As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. As inbound marketers, we create a lo- hot of content. But there's a lot more to it, my friend. Product Marketing Content. 1) Product Videos. 2) Product Pages.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. And every time the team built any of these products, we had to go build our own tools for it. About 20% were solo founders.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Document your winning results, and share them with your team. What is growth hacking?

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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). As a B2B agency, we can be as guilty of letting the learning machine slow down as any client-side marketing team. Make sure they capture all lessons and share them.Start a wiki.

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Your Customers Love You, and This is Why

GreenRope

Your Customers Hate Love You, and This is Why. Everywhere marketers turn these days, people are talking about customer experience. We’re supposed to make sure customers are happy throughout the customer life cycle. The first thing we have to look at is defining what “customer experience” really means.