Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JULY 29, 2019

The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

JULY 12, 2019

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. Just publishing pieces of content isn’t enough. Content distribution is the starting step of your content marketing strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52