A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
Hashtags – Do they affect your CTR in any way? However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. Is your goal to achieve a high CTR? Our rule of thumb is to dedicate up to 10% of a campaign’s budget for testing.
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