Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

APRIL 19, 2024

These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy. Divide the number of opt-ins and opt-outs by the total subscribers, then multiply by 100. Optimizing email user experience (UX) can significantly boost CTR.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. Click-through rate (CTR). Unsubscribe rate. Bounce rate.

Email Marketing 102

Email Marketing Click Rate Open Rate CTR 102

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Single Grain

AUGUST 7, 2023

As a result, they: had a 450% CTR increase reached 6.8 Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. You need to get specific or building 8 figure business is out of the question. By running an A/B test, you’re able to figure out which content resonates with your target audience. Your open rates are skewed Email numbers are no longer accurate.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52