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Health and Wellness is, well, healthy and well – but you have to be smart

Liveintent

If you’re a marketer of health or fitness products and services, you’ve got a leg up over marketers of a lot of other stuff, according to recent LiveIntent analysis of health and wellness advertising campaigns. Health and fitness messages, for example, achieve a 25% higher clickthrough rate (CTR) than average.

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Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world.

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7 Compelling Reasons Your Firm Should Be Blogging

Navigate the Channel

Boosting Online Visibility In today’s digital world, having a static website is akin to opening a shop in a remote alley without any signs or advertisements. In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. We can see this with Google Now for mobile, but desktop is still able to know whether we are about to propose to a loved one, whether we are looking to holiday overseas, or apply for an MBA.

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8 Benefits of Enterprise SEO to Scale Your Business

Single Grain

Large organizations need an excellent online presence to gain a competitive advantage in the market. But quality products or services and a great website are not enough. You need an SEO strategy. The benefit of enterprise SEO is that it will improve website visibility, attract converting traffic and boost revenue. Let’s begin!

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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Research your peers and competitors. Another way to generate keyword and content ideas is by research your peers and competitors. Prefer video?

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Marketing Automation: Lessons from 4 case studies

markempa

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Scalability. Integration with the new CRM system.