ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. About ReachForce.

ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying as lists. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. We are excited at the prospect of ReachForce’s new capabilities and look forward to implementing them in our current lead generation process.” About ReachForce.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. We are excited at the prospect of ReachForce’s new capabilities and look forward to implementing them in our current lead generation process.” About ReachForce.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

Data Append & Real-Time SmartForms- interview with DemandGen Report

Reachforce

DemandGen Report interviews Mary Firme, ReachForce Director of Marketing & Chief Lead Accelerator at the Dreamforce show. SmartForms can be deployed on any web form on blogs, webinar registrations, paid search landing pages – or anywhere leads are collected and passed to marketing automation and CRM systems. Database Marketing CRM Data append data cleanse database

Report 172

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce. About ReachForce.

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Customers using ReachForce SmartForms are shaving significant time and in many cases automatically delivering precision-routed leads with no friction and with significant additional information to qualify the sales prospect. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.

Are Your Marketing Automation Tools Ready for Bikini Season?

Reachforce

Cleaning out leads that have been unresponsive for over 2 years and anything with a bad email address is normal best practice. ** ReachForce can help with this. Depending on your starting point, this may be a few open response fields in your CRM – wrong move for marketing automation.

Tools 240

Who Goes to Eloqua Experience?

Modern Marketing

Astadia Bluewolf Bulldog Solutions Catapult CRM Technologies Extraprise. ReachForce Televerde The Kern Organization Cvent ZoomInfo DemandGen Report.

Eloqua 271

Marketing Big Data: Start this Year with a Plan

Reachforce

SmartData Grader is a comprehensive data report that provides a window into the current state of your data, and illustrates the future state of your marketing database once you partner with ReachForce. SmartForms is vendor agnostic and works with all Marketing Automation, CRM and other form technologies. By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month. By year end, we’re dealing with a quarter of our targeted prospect list being stale.

Plan 160

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics.

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management

Reachforce

I asked this audience a raise your hand question: “How many of your sales people keep their client list on spreadsheets and not in the CRM?” Some examples: “I don’t want to record all my activity in the CRM, it takes too long.”

Cost 225

7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. List-building partners – an easy way to supplement your data and add it to your contact profiles in your CRM. ReachForce.

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management

Reachforce

I asked this audience a raise your hand question: “How many of your sales people keep their client list on spreadsheets and not in the CRM?” This issue had recently come to my attention in a 2-hour consultation with a B2B Marketer looking to borrow an ROI calculator ReachForce is developing, to try to demonstrate to her leaders the cost of data abuse and the significant business risk inherent in bad data practice.

Cost 181

Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

Customer Experience Matrix

If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. No one will discard their CRM or marketing automation database and use the DataVision file instead. My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource.

How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

SnapApp

In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. To conclude the meeting, review shared dashboards in your CRM to evaluate each team’s progress towards your goals and KPIs.

MQL 72

The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. This information is found from a variety of sources, including: Your CRM data.

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management

Reachforce

I asked this audience a raise your hand question: “How many of your sales people keep their client list on spreadsheets and not in the CRM?” This issue had recently come to my attention in a 2-hour consultation with a B2B Marketer looking to borrow an ROI calculator ReachForce is developing, to try to demonstrate to her leaders the cost of data abuse and the significant business risk inherent in bad data practice.

Cost 120

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Similarly, marketing automation is the link between inbound campaigns and CRM platforms. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards.

Funnel 156

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM.