ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. About ReachForce.

ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying as lists. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. We are excited at the prospect of ReachForce’s new capabilities and look forward to implementing them in our current lead generation process.” About ReachForce.

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

AUSTIN, Texas – April 3, 2013 – ReachForce, a leader in B2B data solutions for marketers, announced it has acquired SetLogik, an innovator of cloud-based data and analytics solutions, to form the industry’s first Connected Marketing Data Hub. We are excited at the prospect of ReachForce’s new capabilities and look forward to implementing them in our current lead generation process.” About ReachForce.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

Data Append & Real-Time SmartForms- interview with DemandGen Report

Reachforce

DemandGen Report interviews Mary Firme, ReachForce Director of Marketing & Chief Lead Accelerator at the Dreamforce show. SmartForms can be deployed on any web form on blogs, webinar registrations, paid search landing pages – or anywhere leads are collected and passed to marketing automation and CRM systems. Database Marketing CRM Data append data cleanse database

Report 172

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce. About ReachForce.

Sales Operations Instant Lead Routing Technology Advances

Reachforce

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Customers using ReachForce SmartForms are shaving significant time and in many cases automatically delivering precision-routed leads with no friction and with significant additional information to qualify the sales prospect. This jump in speed helps SmartForms customers open more new orders,” said Mary Firme, Chief Lead Accelerator for ReachForce.

Are Your Marketing Automation Tools Ready for Bikini Season?

Reachforce

Cleaning out leads that have been unresponsive for over 2 years and anything with a bad email address is normal best practice. ** ReachForce can help with this. Depending on your starting point, this may be a few open response fields in your CRM – wrong move for marketing automation.

Tools 240

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics.

The 16 Tools in the Radius Marketing Stack

Radius

CRM System. Reachforce. Reachforce helps keep our marketing data clean and gives us access to a more comprehensive data set.

Tools 210

Who Goes to Eloqua Experience?

Modern Marketing

Astadia Bluewolf Bulldog Solutions Catapult CRM Technologies Extraprise. ReachForce Televerde The Kern Organization Cvent ZoomInfo DemandGen Report.

Eloqua 250

Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

Customer Experience Matrix

If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. No one will discard their CRM or marketing automation database and use the DataVision file instead. My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource.

Marketing Big Data: Start this Year with a Plan

Reachforce

SmartData Grader is a comprehensive data report that provides a window into the current state of your data, and illustrates the future state of your marketing database once you partner with ReachForce. SmartForms is vendor agnostic and works with all Marketing Automation, CRM and other form technologies. By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month. By year end, we’re dealing with a quarter of our targeted prospect list being stale.

Plan 160

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management

Reachforce

I asked this audience a raise your hand question: “How many of your sales people keep their client list on spreadsheets and not in the CRM?” Some examples: “I don’t want to record all my activity in the CRM, it takes too long.”

Cost 225

7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. List-building partners – an easy way to supplement your data and add it to your contact profiles in your CRM. ReachForce.

How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

SnapApp

In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. To conclude the meeting, review shared dashboards in your CRM to evaluate each team’s progress towards your goals and KPIs.

MQL 72

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management

Reachforce

I asked this audience a raise your hand question: “How many of your sales people keep their client list on spreadsheets and not in the CRM?” This issue had recently come to my attention in a 2-hour consultation with a B2B Marketer looking to borrow an ROI calculator ReachForce is developing, to try to demonstrate to her leaders the cost of data abuse and the significant business risk inherent in bad data practice.

Cost 181

$3.5 million per spreadsheet: Shocking Cost of Bad B2B Data Management

Reachforce

I asked this audience a raise your hand question: “How many of your sales people keep their client list on spreadsheets and not in the CRM?” This issue had recently come to my attention in a 2-hour consultation with a B2B Marketer looking to borrow an ROI calculator ReachForce is developing, to try to demonstrate to her leaders the cost of data abuse and the significant business risk inherent in bad data practice.

Cost 120

The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. This information is found from a variety of sources, including: Your CRM data.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

I ended up with six functions**: ABM Process System Function Comment Identify Target Accounts Assemble Data Data includes existing accounts and contacts from marketing automation and CRM, external information including events and interests, and information about net new accounts and contacts. Execute Interactions Deliver Messages Execution These are systems that actually deliver messages in channels such as email, display advertising, social media advertising, the company Web site, or CRM.

Vendor 138

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Similarly, marketing automation is the link between inbound campaigns and CRM platforms. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards.

Funnel 156

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Marketo CRM Integrations Marketo has the following integrations for CRM applications: Microsoft Dynamics. ReachForce. CRM Jira Cloud. ReachForce. CRM Jira Cloud. Base CRM. CRM Jira Cloud. ReachForce. Base CRM. Act-On CRM Integrations. Zoho CRM. Zoho CRM. #5. Pardot CRM Integrations. Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)?

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  These technologies included a marketing automation platform and a CRM system.     During my time with them, it soon became apparent that their CRM system was not faring much better either.    With marketing automation and CRM, it’s not any different.    So, to help you out, here are our Top 5 reasons why marketing automation and CRM fail , and how to address them.

Work 100

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Azuqua Bedrock Data CData Software COZYROC CRM Jira Cloud Data2CRM.Migration Gtmhub Hubshop.ly SnapEngage HubSpot Productivity Integrations Aircall Akita Attentive briX CallRail CData Software CircleLoop ClearVoice CRM Jira Cloud Cumul.io Azuqua Base CRM Beacon Bedrock Data Belch.io Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation?

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

Azuqua Bedrock Data CData Software COZYROC CRM Jira Cloud Data2CRM.Migration Gtmhub Hubshop.ly SnapEngage HubSpot Productivity Integrations Aircall Akita Attentive briX CallRail CData Software CircleLoop ClearVoice CRM Jira Cloud Cumul.io Azuqua Base CRM Beacon Bedrock Data Belch.io Wondering if a marketing automation platform integrates with another piece of software you have (or are considering)? Or maybe you’re looking for a less-expensive option for marketing automation?

How to align sales and marketing with a lead management process

Leadfeeder

Using tools like FullContact or Reachforce make it simple to round out a lead profile so that sales or marketing can score leads based on more than conversion activity. If sales is working in CRM and marketing is working in a marketing automation tool there isn’t a ton of visibility about what’s happening in the sales pipeline. Despite good intentions there are still many loopholes in lead management that undercut sales performance.

47 Top Account-Based Marketing Tools for 2018

Leadfeeder

Pricing increases with the number of contacts you want to download to your CRM: you can download 5 contacts per month for free, or move to their base $99/month plan to get up to 1,000 contacts. ReachForce SmartSuite Pricing: Free.

Dynamic Duo: Close More Deals with Sales and Marketing Alignment

Modern B2B Marketing

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Inquire about sales intelligence tools like Marketo Sales Insights that live natively within your CRM.

MQL 99

How to Align Sales and Marketing with a Lead Management Process

Leadfeeder

Using tools like FullContact or ReachForce make it simple to round out a lead profile so that sales or marketing can score leads based on more than conversion activity. If sales is working in CRM and marketing is working in a marketing automation tool there isn’t a ton of visibility into what’s happening in the sales pipeline. Despite good intentions there are still many loopholes in lead management that undercut sales performance.

How to Align Sales and Marketing with a Lead Management Process

Leadfeeder

Using tools like FullContact or ReachForce make it simple to round out a lead profile so that sales or marketing can score leads based on more than conversion activity. If sales is working in CRM and marketing is working in a marketing automation tool there isn’t a ton of visibility into what’s happening in the sales pipeline. Despite good intentions there are still many loopholes in lead management that undercut sales performance.

47 Top Account-Based Marketing Tools for 2018

Leadfeeder

Pricing increases with the number of contacts you want to download to your CRM: you can download 5 contacts per month for free, or move to their base $99/month plan to get up to 1,000 contacts. ReachForce SmartSuite Pricing: Free. ReachForce is a tool focused on keeping business intelligence and lead data clean. That said, if you don’t want to use the Salesforce CRM, this product isn’t for you.

47 Top Account-Based Marketing Tools for 2018

Leadfeeder

Pricing increases with the number of contacts you want to download to your CRM: you can download 5 contacts per month for free, or move to their base $99/month plan to get up to 1,000 contacts. ReachForce SmartSuite Pricing: Free. ReachForce is a tool focused on keeping business intelligence and lead data clean. That said, if you don’t want to use the Salesforce CRM, this product isn’t for you.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. I decided to turn to the CRM folks - consultants, vendors, even the guy who wrote the Dummies guide on a CRM program, and even they seemed unsure.