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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

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2022 Predictions: Data strategy and privacy

Martech

The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. She added, “Armed with this insight into shoppers’ preferences, purchase intentions, and context, optimally, a retailer can deliver a better and more personalized experience.

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What Does CDP Mean for CX Leaders?

Aberdeen

CRM, ERP, SFA) and systems of engagement (e.g., More specifically, a CDP platform allows businesses to integrate known data across company systems such as CRM, ERP, contact center, and e-commerce. It also allows enriching known data with unknown data such as website cookies, mobile ad IDs, intent data, etc.

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What Does CDP Mean for CX Leaders?

Aberdeen

CRM, ERP, SFA) and systems of engagement (e.g., More specifically, a CDP platform allows businesses to integrate known data across company systems such as CRM, ERP, contact center, and e-commerce. It also allows enriching known data with unknown data such as website cookies, mobile ad IDs, intent data, etc.

POS 52
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Responsible party for setting it up right? Drive Social Media ROI with Content Marketing.

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What is E-Commerce Marketing? Platforms, Strategies, & Tools

Martech Advisor

Shopify allows you to build an online store and offers features such as social commerce, Facebook ads, a POS system, etc. For example, apart from the e-commerce platform, a Marketing Automation Platform (MAP) and a Customer Relationship Management (CRM) application will help develop the foundation for your marketing activities.

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Demystifying data driven advertising

Choozle

CRM data (e.g., Buying intent. POS activity. Shopping carts (e.g., past purchases, items viewed). Mobile app and website usage (e.g., pages visited, time on site, referral sources). Beacons (e.g., areas of a venue visited). email content, sales engagements, demographic information). Why is first-party data a big deal?