Remove Banner Ads Remove CRM Remove Intent Remove POS
article thumbnail

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion. Responsible party for setting it up right? Drive Social Media ROI with Content Marketing.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.