Getting Familiar with Intent Data

Heinz Marketing

This is intent data. You may have heard about intent data, but maybe you’re not quite sure what that is or why its beneficial. So, what are intent data providers? Another important note about intent data – it is not intended to be used alone. intent signals?

3 Ways Quality Intent Data Improves Your Demand Gen Strategies


Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Intent data helps you build out account profiles beyond the first-party information that’s in your CRM.

10 Ways to Crush the Competition Using Intent Signals


Intent represents one of the most significant paradigms shifts from the past few decades. Intent signals let us know when it is appropriate to send valuable mid-funnel content to prospects in a given target organization and differentiate ourselves from the competition.

How Intent Data Unlocks the True Potential of Email Personalization


You could dig into your CRM data and send a single message to a single customer to address a problem. From your contact information to intent data , search data, purchase history, and beyond, you need the full context of individual relationships to properly personalize emails in larger volumes. Solving Email Personalization with Intent Data. Working with a third-party provider can give you the intent data necessary to fuel email personalization.

Intent Data: For Sales? For Marketing? For Both?


In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. The term ‘intent data’ has evolved beyond the basics of demographics, geographics, firmographics and any other “graphics” that might be lying around. The post Intent Data: For Sales?

Data Integration: The Real Key to Success with Intent Insights


That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization , more efficient outreach, and more. The real key to success with intent insights is effective data integration.

[Podcast] Why LinkedIn + Intent Data = Revenue


In this podcast, Xavier Major, Demand Generation Supervisor and Chad Koskie, Product Marketing Manager at Televerde dive into the topic of intent data and how it empowers your team to join the conversation with potential customers sooner.

What’s Next for Intent Signal Platforms? Easier Integrated Marketing!


A comprehensive intent intelligence solution managed from just one user interface makes it far easier to monitor campaigns, enrich them with intent signals, and optimize for ROI. Combining the Collective Power of Intent Signal Solutions. Primed for Intent Signals.

What is B2B Purchase Intent Data?


The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

4 Ways to Use Intent Data Like a Boss


Intent data is a good place to start. Across all communications, we’ve found that you get much better response rates if you start with intent data,” says Jessica Garrett, a seasoned ABM practitioner (you can learn more about Jessica’s intent-driven strategy here).

How do you combine intent data with ABM?


In last week’s blog post we covered what intent data is, why marketers should use it, and the different types of intent data (1st & 3rd party intent data). This week, we’ll cover one of the top-of-funnel use cases our CEO Andre Yee mentioned in his webinar on ABM+Intent.

Buyer Intent and Predictive Analytics – Unified Through Data Science


When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem. Today’s buyer intent analytics have come a long way.

Ready or Not? 5 Types of Buyer Intent Data to Gauge B2B Engagement

Inbox Insight

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Next pages they visited – looking at intent behaviour flow.

Why Intent Data is the Future of B2B Marketing


This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. What is Intent Data? Why Intent Data is the Future of B2B Marketing. B2B Intent Data

3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)


In the following three cases, equipping sales reps with intent data can help improve your retention rates. As a result, salespeople waste their time searching for missing data and trying to fill in gaps in your CRM. Set Your Sales Reps Up for Success with Intent Data.

Intent Data: The Secret to Creating Killer Lead Generation Campaigns


Demand Generation Powered By Intent. As one of the initial architects of intent data technology , True Influence uses intent monitoring to target in-market contacts. Big Data, and Predictive Analytics and Intent Data, Oh My. The cynical among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? In a nutshell, that’s exactly what the promise of intent data delivers. Intent Data 4-1-1.

Top 3 CRM Innovations and Themes for 2020: Time, Microservices and Good Intentions

Martech Advisor

It’s Time for CRM to Add Time into the Mix. And “time” has been the missing piece of every CRM system Sugar’s CEO Craig Charlton says he’s ever used. Leading with the Right Intentions Is Also Good for Lead Generation and Customer Connection.

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3 Tips to Getting Real Value From Intent Data


Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy.

How to Use Intent Data in Account Based Marketing


The Rise of Intent Data. There are four key types of data used to create target account lists for Account Based Marketing: firmographic, technographic, intent, and engagement data. Intent data captures this digital research and activity from individuals at your target accounts.

Are You Properly Using Intent Data?

Navigate the Channel

One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Intent data takes big data one step further. Intent Data as Context.

How to Leverage the Power of Intent Data to Drive your Marketing ROI?

Unbound B2B

Often under-utilized, intent data is ripe with possibilities, especially when it comes to raising your business’ marketing ROI. Combining both first and third party intent data for a well-informed marketing strategy is one of the biggest learnings for B2B marketing 2019. Introduction.

CRM: 20 Years Later—Still Hated


The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”).

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Can You Trust Third-Party Intent Data to Improve ABM?


Except if it was so easy to focus only on accounts that have shown purchase intent , everyone would do it. The Problem with Third-Party Intent Data. Third-party data providers give you an opportunity to fill in contact information, identify new decision makers within a target account, improve insight into purchase intent, and more. Rather than falling into that trap, you have to know what exactly you’re hoping to get out of third-party intent data.

3 Steps to go from Total Addressable Market to ABM with Intent Data


One of the many benefits of an ABM program is that it keeps you from blindly pursuing every single lead that enters your CRM. Use Intent Data to See Total Active Demand. The most important step of this process is when you use intent data to narrow the focus of your total addressable market. Quality intent data gives you specific insight into which target accounts are actively in your market. The term “total addressable market” is a bit misleading.

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data.

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Benefits Of Using Intent Data For B2B Marketing


This is where intent data comes into play. Because intent data is a relatively recent invention, few B2B marketers are fully acquainted with its uses and benefits. Read on, and find out how to leverage intent data to its full extent. Defining Intent Data.

How You Can Use Intent Data to Overcome These 4 Common ABM Challenges


The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data.

10 Best CRM Software For Small Business (Expert Reviews)


Instead, check out some of the best CRM software that’ll help you stay on top of your client list. A CRM (customer relationship management) software will help you manage customers and potential customers, freeing up your time and energy to focus on growing your business.

Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data.

Three Reasons why your CRM needs a MAP integration


The buyer’s journey is a roadmap that details how customers interact with a brand, gather awareness, and build intent that leads them to a purchase decision. Most large and medium enterprises use CRM software to track leads and prospects through the sales cycle.

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How to Assess the Relevancy of 3rd Party Intent Data


Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching.

How is Intent Data Collected, and How Can It Enhance B2B Campaigns?


Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? But just like footprints in the snow, not all intent data is the same. Related: Different Types of Intent Data.

7 Intent Signal Successes: How to Take Demand Gen to the Next Level


From B2B to B2B2C, businesses of all kinds benefit from the insights and information available from buyer intent signals. Here are seven stories of intent success. Success #1 – Extreme Networks – Intent-based leads drive triple-digit sales appointments.

How Salesforce Opportunities Fall Through the Cracks (and How to Save Them)


This is as true for Salesforce as any other system even though it’s a massively powerful CRM. Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). In early 2019, we released Aberdeen Intent for Salesforce.

Beyond the Data, Part 3: Turning Family Trees into Fortune


In this series of articles, we’re exploring how to turn your CRM data into a strategic advantage. And we’re defining data as both the data you enter into CRM and external […].

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How to Leverage Social Intent Data for Email Marketing


In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates.

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How to Leverage Intent Data to Drive More Revenue


One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. How to Use Intent Data.

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Beyond the Data, Part 1: Turning News into Sales


The article below is an excerpt from the original piece published on on April 26, 2019. Click here to read the full content. You’ve heard it said that data is the new currency in business.

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How to Drive More Sales with Intent Data


One method that continues to pique interest is Intent Data. But it’s clear to me that the most fundamental problem is this: the majority of B2B professionals still don’t actually know what Intent Data is! So, what is intent data? Are you leveraging intent data?

Why Salesforce is Losing Users to New CRM Startups

Martech Advisor

Customer Relationship Management (CRM) has emerged as one of the most significant software sectors, because of its ability to help companies gauge (and engage) their customers and turn complex user behavior into simple metrics. Also Read: When Measuring the Value of CRM, Focus on the Money.