Remove CRM Remove Intent Remove Intent Data Remove POS
article thumbnail

What Does CDP Mean for CX Leaders?

Aberdeen

CRM, ERP, SFA) and systems of engagement (e.g., More specifically, a CDP platform allows businesses to integrate known data across company systems such as CRM, ERP, contact center, and e-commerce. It also allows enriching known data with unknown data such as website cookies, mobile ad IDs, intent data, etc.

POS 52
article thumbnail

What Does CDP Mean for CX Leaders?

Aberdeen

CRM, ERP, SFA) and systems of engagement (e.g., More specifically, a CDP platform allows businesses to integrate known data across company systems such as CRM, ERP, contact center, and e-commerce. It also allows enriching known data with unknown data such as website cookies, mobile ad IDs, intent data, etc.

POS 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth.