CRM In-market Buyers Intent Intent Data 
TrustRadius Marketing
OCTOBER 3, 2022
It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .
PureB2B
APRIL 6, 2022
Sales leaders shouldn’t have to worry about the looming fear of “bad data.”. Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers.
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TrustRadius Marketing
OCTOBER 3, 2022
Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. What is intent data?
TrustRadius Marketing
OCTOBER 3, 2022
Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.
TrustRadius Marketing
OCTOBER 3, 2022
Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.
Adobe Experience Cloud Blog
JUNE 9, 2017
Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. A Nascent and Confusing Market.
NetLine
JUNE 22, 2023
Why the handover to sales is vital to get right In an ideal world, the marketing team should be continuously engaged in both creating and capturing demand. When done effectively, this will generate high-quality leads and accounts that are in-market, showing intent, and are already primed to buy at the exact time of the handover.
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